javad karimi; Leila soltanian; Fatemeh Mousavinasab
Abstract
The purpose of this study was to qualitative study of the consequences of social entrepreneurship in sport.In this research, using a targeted sampling method, a total of 13 faculty members and experts in management of sport (7 people), faculty of economics (3 persons) and entrepreneurship management ...
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The purpose of this study was to qualitative study of the consequences of social entrepreneurship in sport.In this research, using a targeted sampling method, a total of 13 faculty members and experts in management of sport (7 people), faculty of economics (3 persons) and entrepreneurship management professors (3 people) were interviewed in total. The data collection method was a study of previous research and a deep and open interview. To assess validation, transferability and Verifiability, the research findings were presented to the participants, and the study's text was followed by their views. In order to measure the reliability of the data obtained from the interviews, the intra-subject agreement method was used. The average amount of agreement within the subject was 0.81.Based on the findings consequences of social entrepreneurship in sport, including the consequences of economic, social, cultural and technology.Therefore, it is recommended that, based on the implications of social entrepreneurship in sports, Country managers and officials focus their policies on developing social entrepreneurship.
Abdol Mehdi Nasirzadh; zara Frahani; leila soltanian
Abstract
The aim of present research is to identify the obstacles and challenges of university students' sports marketing at Physical Education department ofPayame Noor university. This research was a descriptive analytical research. The statiscal populations were Director Generals of Physical Education department, ...
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The aim of present research is to identify the obstacles and challenges of university students' sports marketing at Physical Education department ofPayame Noor university. This research was a descriptive analytical research. The statiscal populations were Director Generals of Physical Education department, deputies, Physical Education faculty members active in field of strategy and Heads of departments physical education Payam Noor were provinces, which total of 50 people. The data collected A researcher- made through the questionnaire included 55 questions the validity and reliability (91/.) Were distributed. The data were collected by SPSS software version 16 and for data analysis to rank the Friedman test at the significant level (./.5) and matrix of internal and external factors evaluation was used. Results showed that the physical education organization in the current situation of 10 strengths, 10 weaknesses, 10 opportunities and 10 threats is facing. forming a marketing department, Lack of knowledge among employes of the marketing planning process, Regarding the role sponsors in the planning of student sport and failure to allocate sufficient funds for the development of student sport's highest importance. The results showed that some of the obstacles and challenges such as, Shortage of sites and specialized publications, lack of media coverage, lack of marketing strategy,Weakness in attracting sponsors, lack of meetings with organizations active marketing of the most important challenges that must be considered by managers.
